an effective marketing tool for business is Word of mouth. in 2013 this word of mouth come from social media website and smartphone applications. 64 percent of smartphone users turn to their phones to shop and most of them look for reviews and recommendations from a number of sources to help them make their buying decisions.
Search Engines
one reason that make internet in general and social media in particular so effective for consumers that it's fast.
consumer easily can search about what he/she need by internet and shopping website. Studies have indicated that 19% of Twitter users seek customer service via Tweets. With more than 200 million users, this means 38,000,000 customers are seeking service via Twitter.

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